Define Target Market
Make sure the LinkedIn Ads strategy intersects with your customers.
All LinkedIn Ads campaigns will include Ads adapted to any type of device.
Result reporting and analysis will help you make better decisions.
Starting Your LinkedIn Strategy
Key steps of a successful LinkedIn campaign strategy
Goals. Connect to the world’s largets business professional platform and start advertising on LinkedIn. But before that, determine your goals.
LinkedIn allows you to target audiences based on industry, job titles, position, your customers skills by using one of the three options: Sponsored Content, Sponsored InMail and Text Ads.
Market research. Before setting up your LinkedIn campaigns, make sure you already have a deep knowledge and understanding of your market.
Think of what makes your business unique among your competitors and promote your original service / product to all your potential customers using LinkedIn granular audiences.
Know your audience. Now that you determined your goals and have a good knowledge of your market, it’s time to create your customer persona.
Narrow your LinkedIn audiences so that they fit your objectives. Take advantage of all LinkedIn targeting characteristics, including people’s job titles, skills, location, gender, etc.